With the advent of their new cereal, KFC comes on board with Your Lighter Side to promote healthier breakfast choices.
Thanks to KFC and parent company Yumm brand foods (owner of restaurants like Burger King and Pizza Hut), healthier choices are on the way for consumers concerned with insulin-spiking cereals.
Says Yumm President Hal Johnson, “Our committeemen is to provide healthier choices for a nation seeking taste, quality and the brands known and recognized for decades. Kentucky Fried Cereal is a push to bring these brands to consumer homes to present a viable option in the breakfast food market.”
Similarly, Burger King is following suit with breakfast burger pastries, soon to be found in frozen food aisles across the country.