Vitamin Angels


Compensation was provided by Walgreens via Mode Media. The opinions expressed herein are those of my own and are indicative of Walgreens. 

Vitamin Angels is an organization that’s dedicated to providing vitamins for at-risk populations like pregnant women, new mothers, babies and young children. To this end, they are proud to announce their partnership with Walgreen’s. Walgreen’s has donated more than 2.5 million dollars to the cause of making sure that mothers and children receive the micronutrients they need to allow them to lead lives that are healthy and productive. When Walgreen’s customers buy certain health products at the store, the company donates 25 cents to Vitamin Angels. This alone gives one child a year’s supply of Vitamin A.

Vitamin Angels is also mindful of pregnant women and new mothers, for if mothers are healthy and well-nourished, their children also stand a better chance of being healthy. The need for vitamins to maintain her health and her baby’s health increases considerably when a woman is pregnant. The extra need continues if the woman breast-feeds.

It’s estimated that 190 million children under five years old have a Vitamin A deficiency. Some of these children live in the United States! Vitamin A deficiency not only leads to night blindness but causes the bones to not develop properly and for tooth enamel to weaken. The lack of other vitamins and micronutrients can be devastating. Indeed, it’s also estimated that 45 percent of childhood deaths can be linked to this lack of micronutrients.

Vitamin Angels is funded by foundations, businesses and individual donors and has earned six 4 star ratings as well as placement on the top 10 list of highly rated charities relying on private contributions in 2010 and 2012 from Charity Navigator. Charity Navigator is the top evaluator of charities in the United States.

Vitamin Angels isn’t religiously based, but requires that any organization that works with it, like Walgreen’s, provides access to their product regardless of race, religion, ethnicity or their ability to pay.

Vitamin Angels was founded in 1994 by Howard Schiffer, a man passionately interested in maternal and child health. It is Vitamin Angels’ goal to help at least 40,000,000 mothers and children in 2014. In 2013, they and their partners helped over 30,000,000 mothers and children in 45 countries.

When shopping for vitamins, you might find it useful to know that you can help a child in need with every vitamins or supplements purchased at Walgreens. Millions of children around the world are suffering from “hidden hunger” a lack of macronutrients that can lead to disease or even death. In fact, 45% of all childhood deaths are attributed to under-nutrition. Walgreens is giving a portion of all vitamin retail sales to Vitamin Angels to help over 100 million children in the U.S. and abroad get the vitamins they need to live well.


Print Friendly, PDF & Email


  1. [soapbox]

    Vitamin Angels does so much more for vitamin A deficiency than the GMO “golden rice” ever will. See, golden rice has beta carotene in it and as it turns out, kids age 5 and under can’t convert beta carotene to vitamin A. Something to add to your argument arsenal, if you so choose, next time you run across a “skeptic” calling anti-GMO people “anti-science.”

    I was reading about vitamin supplementation in developing countries and it turns out they can give a child a pill with a really high amount of A in it (100,000 IU if I remember correctly–I may not be remembering correctly) and they’ll just store it in their livers and use it over the next six months to a year. Very efficient.

    They don’t just use it for little kids and pregnant/breastfeeding mamas either. They also use it to cure really heavy periods in women of childbearing age. Turns out vitamin A is the best cure for most cases of menorrhagia. They’ve known about this since the 1970s. Here in the States they just put you on the Pill or cut that sucker out. Gotta love “modern medicine.”


    • Dana, you are absolutely wrong to say children cant convert beta carotene to vitamin A.

      Providing vitamin A pill to hundreds of millions of children is unsustainable and an expensive way to help these children.

      Until the time comes when these people can either afford a more nutritious diet or in a position to grow their own food, Golden Rice will be the best way to help these children.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.